Folklore "is an academic publication dedicated to the study of folk culture and folklore, dedicated to exploring and documenting vernacular cultures around the world, namely folk traditions and customs. This journal covers a wide range of folklore fields, from traditional narratives, language, music, songs, dance, drama to food, medicine, arts and crafts, popular religions and beliefs, providing a comprehensive academic perspective for folklore research.

The publication of magazines provides a platform for folklorists, anthropologists, cultural researchers, historians, writers, and religious scholars to exchange and share their research results. By publishing ethnographic and analytical articles, the journal delves into the expression and significance of folk customs in different cultures and societies, as well as how they develop and evolve over time and social change. This journal pays special attention to the diversity and complexity of folk customs, emphasizing a deep understanding and respect for folk phenomena in different cultural backgrounds. It encourages the use of interdisciplinary research methods, combining theories and methods from disciplines such as anthropology, cultural studies, ethnology, history, literature, and religion, to reveal the role of folklore in social structure and cultural identity.