The Journal Of Visual Culture is an academic journal dedicated to the advancement of visual culture research, with a core purpose to encourage and publish challenging and innovative research. The journal particularly welcomes scholarly articles that re-examine and question traditional visual culture categories, theoretical frameworks, and analytical methods. This open and exploratory attitude has made the journal an important exchange platform for scholars in the fields of visual arts, media studies, cultural studies and sociology.

The journal's articles not only deal with traditional visual art forms such as painting, sculpture and photography, but also cover emerging visual cultural phenomena such as digital media, web art and virtual reality. Through these broad topics, the journal demonstrates how visual culture is understood and applied in different social, cultural and historical contexts. At the same time, the journal encourages scholars to explore visual culture from an interdisciplinary perspective, such as combining theories and methods from psychology, cognitive science and anthropology.