The Journal Of Popular Film And Television is committed to providing a comprehensive and insightful cultural perspective that deeply analyzes and critically explores the role and impact of film and television in modern society. The magazine not only focuses on the works of art themselves, but also delves into the economic, industrial and social factors behind these works. It helps readers understand how film and television shape and reflect sociocultural phenomena by publishing articles with depth and breadth.

The magazine places special emphasis on the role of the audience in the development of film and television, recognizing that the audience is not only a passive recipient, but also an active participant and influencer. By analyzing audience reception, preferences, and reactions, the magazine reveals how film and television interact with viewers' daily lives and cultural identities. This emphasis on the role of the audience gives the magazine a unique perspective and value in the field of film and television studies.