The Asian Journal of Management Cases (AJMC) is a peer-reviewed academic journal that aims to provide high-quality teaching materials for scholars, consultants, and management developers by studying management practice cases in the socio-economic context of developing Asian countries. This journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behavior, strategic management, and management economics. Each release cycle includes four to five original case studies. Teaching notes (TN) should be attached to teaching cases, although TN will not be published, it is necessary for the review process and can be obtained by directly contacting the author. AJMC does not publish pure research or applied research based on field studies (non case studies). This journal is published in March and September each year, with occasional thematic focused editions.